To start, change, or grow,
the right marketing strategy lights the way
Hybrid, ROI-driven marketing to drive business success -
From 360 marketing blueprint, lead-to-conversion, digital engagement, to PR & communications game plan and promotion tactics, see LUNA as the guiding light to your in-house marketing team, or even before you start building one. Agile, ROI-driven, multi-faceted marketing consultancy services are offered to companies that require a change or jumpstart for business growth
With LUNA, companies will get the benefit of getting strategic leadership and expert-level guidance from an experienced marketing executive in an agile, hybrid manner. Expect result-oriented corporate to go-to-marketing strategy and if required, campaign executions supported by talents of respective marketing functions. LUNA aims to support your marketing needs in brand building, customer engagement, sales generation and business start-up.
Janis Tse - Founder of LUNA, your outsourced CMO
As the world re-opens after the unprecedented pandemic, there is stronger demand by decision makers and C-suites for innovative, ROI-centric and cost effective marketing planning. New businesses and entrepreneurs are also looking for ways to build their in-house marketing structure in the most agile manner. A new norm has risen: instead of hiring a permanent CMO or appointing multiple marketing specialist agencies, a hybrid marketing model has become desirable for businesses looking for flexible budgeting, cost effectiveness, reduced headcount liability without compromising strategic leadership to drive growth.
Through my career of 20 years, I have been given fantastic opportunities to work for regional and global brands (Travelocity, Tigerair, Plaza Premium Group) as well as start-up businesses. I have built my experience around aviation, travel and e-business across diverse, culturally complex markets in 30+ countries. My roles haves always been about Transformation, Start from Zero and Grow Fast. My work has also allowed me to build teams across continents, collaborating with some of the most brilliant talents of various marketing functions. With all these, the concept of LUNA Marketing & Consultancy is formed:
A hybrid, ROI-driven, outsourced CMO consultancy service with plug-in marketing functional teams for campaign deployment, supported by a talent pool of marketing subject matter experts. Ranging from PR, CRM, performance marketing, eCommerce management, web design & experience, graphic design, social management & content creation, LUNA’s goal is simple:
Light The Way to Business Success with Strategic Marketing.
See my full profile on LinkedIn:
Key areas of expertise
360 Marketing & Branding
Corporate and go-to-market strategy, brand positioning, customer personas targeting, sales enablement, strategic partnership
PR & Thought Leadership
Storytelling development, public relations, thought leadership, reputation management, public speaking, press release structuring
Digital Sales & CRM
Online journey roadmap and monetisation, eCommerce sales strategy, lead generation, lifecycle engagement
Capability Setup & Transformation
Organisation structure planning, marketing team & resource setup, digital transformation, efficiency & SOPs review,
Sales & Promotion Strategy
Lead-to-conversion campaign planning, tactical strategy, high-yield partnership plan, segment and channel recommendation, campaign ROI setting, monitoring & optimisation
Campaign Execution by Experts
Campaign planning and execution supported by industry experts from PR, CRM, Performance Marketing, eCommerce Management, Social Management & Content Creation
Tell us your goals.
Let us light the way
.
